About six months into my personal journey to become more eco-friendly I ran out of my conventional shampoo and conditioner that came in plastic bottles. And I’ll admit to not having been very excited about the prospect of having to find new plastic free hair products once I finished my old ones.
When searching for a replacement my primary concerns were the sustainability of the product and the price point. As anyone who has tried to purchase sustainable beauty products knows they can be quite expensive. Everything I initially found was out of my price range but as I continued to search I found Ethique.
Ethique is an Australian brand making a splash in the sustainable beauty scene. They’ve recently launched in a UK retail chain, begun being carried on the Walmart website in the US, and are available through Amazon. They claim to be zero waste and are plastic free, palm oil free, cruelty free, and vegan. And with the credential of being a certified B corp it all seems pretty legit. Their social media campaign encourages consumers to #giveupthebottle in order to reduce the plastic waste from packaging personal care products and aims to be the full range brand that will make it easy for you to do so.
I was initially skeptical because each shampoo and conditioner bar they sell costs 16-18 USD, however I saw many reviews that corroborated the company claims that each bar was 8 months worth of product. I was also worried that solid products would be really hard to use or just not work as well. So I ordered the Ethique sampler box that has three shampoos and two conditioners in a miniature size to try out.
Once my box of sampler bars arrived there was a bit of a learning curve after I got them in the shower. First issue, I kept on dropping the bars, you really do need to pay a bit more attention to hold on to them that you might expect.
Another difficulty is that the bars sud up much less than conventional products, the shampoo creates only some suds and the conditioner bars none at all. It was a bit difficult to tell if you had actually spread the conditioner through the full length of your hair or not, and it took me about two weeks to get the hang of it.
Another factor is that you will need to find a way to store the bars so that they can dry out completely between uses, meaning inside your shower or on your bathroom sink will not be an optimal location. Personally, I cut some holes in the bottom of a used yogurt container and kept the bars on my dresser between uses. I still had the lid to the container as well so it doubled as a handy travel case, I used the same technique when I repurchased some bars in the full size with an old deli meat container.
The only really issue I had with the bars is that they are not great for color treated hair, Ethique claims that all their products are totally color safe but they don’t hold a candle to traditional products that are specifically made for color treated hair. I had a fresh dye job with a color I’d used a lot before, and I had never seen that color fade as quickly before I used Ethique bars.
As far as longevity the bars really did last a long time, making their impact on my wallet less than I initially thought. I washed my hair at home with only the products in the sampler kit for nearly 3 months. Given that the samplers are one fifth the size of the standard size bars I estimate that the full size bars will last me about 11 months.
However, if you really are strapped for cash buying a full size shampoo and conditioner pair will run you about 40 USD up front, which may not be feasible for everyone. For me, I did have to budget the purchase for the full size bars and wait for a few weeks to be able to buy them. Whether or not these are expensive to you will really just depend on your income and how you budget your money.
Quality and Performance
I’ll take you through my opinions of each bar in the sampler box. For reference, my hair is fine but thick and voluminous, tends more to dryness than oiliness, and is naturally slightly wavy.
Frizz Wrangler Shampoo This bar really did cut down on the frizz in my hair, of the three shampoos it was definitely the best for my hair type and left my hair looking and feeling great. I purchased this shampoo in the full size.
Heali Kiwi Shampoo Another great shampoo, I liked the way it looked and felt in my hair but I did prefer the frizz wrangler.
Saint Clements Shampoo I generally stayed away from this bar because it is not meant for my hair type, I only used it once and nothing bad happened but take my opinion on this bar with a grain of salt.
The Guardian Conditioner The best conditioner I have used in my entire life. When you initially put it in your hair it lacks that immediately soft feeling from liquid conditioner. However, once your hair dries and especially after a few uses your hair will be softer and shinier than ever. Totally amazing! I purchased this bar in the full size.
Wonderbar Conditioner I did not like this conditioner, it just didn’t seem to actually condition my hair or make it feel soft like I hoped. Now this didn’t really surprise me because this bar is mostly coconut oil and I have tried coconut oil on my hair as conditioner in the past and found it didn’t work well for me.
In short, here are the pros and cons of the products overall.
- Sustainable product and company in many way
- Products perform well and there is variety for different hair types
- Available on Amazon
- Sampler pack prevents you from having to invest a lot to find bars that work for your hair
- Pricey upfront
- The learning curve
- Hard to hold on to (could be a problem for those with certain medical conditions)
- Bars are not as color safe as the company claims
At the end of the day I would 100% recommend trying Ethique’s shampoo and conditioner to anyone who is interested in trying greener hair care or who appreciates high quality product.
Have you tried Ethique products or other sustainable brands? What is your eco-friendly beauty routine like? Let me know in the comments below.