Sustainable Hair Care: Ethique Review

My full size Ethique shampoo and conditioner bars after 3 months of use.

About six months into my personal journey to become more eco-friendly I ran out of my conventional shampoo and conditioner that came in plastic bottles. And I’ll admit to not having been very excited about the prospect of having to find new plastic free hair products once I finished my old ones. 

When searching for a replacement my primary concerns were the sustainability of the product and the price point. As anyone who has tried to purchase sustainable beauty products knows they can be quite expensive. Everything I initially found was out of my price range but as I continued to search I found Ethique.

Ethique is an Australian brand making a splash in the sustainable beauty scene. They’ve recently launched in a UK retail chain, begun being carried on the Walmart website in the US, and are available through Amazon. They claim to be zero waste and are plastic free, palm oil free, cruelty free, and vegan. And with the credential of being a certified B corp it all seems pretty legit. Their social media campaign encourages consumers to #giveupthebottle in order to reduce the plastic waste from packaging personal care products and aims to be the full range brand that will make it easy for you to do so.

Overall Impressions

I was initially skeptical because each shampoo and conditioner bar they sell costs 16-18 USD, however I saw many reviews that corroborated the company claims that each bar was 8 months worth of product. I was also worried that solid products would be really hard to use or just not work as well. So I ordered the Ethique sampler box that has three shampoos and two conditioners in a miniature size to try out.

Once my box of sampler bars arrived there was a bit of a learning curve after I got them in the shower. First issue, I kept on dropping the bars, you really do need to pay a bit more attention to hold on to them that you might expect.

Another difficulty is that the bars sud up much less than conventional products, the shampoo creates only some suds and the conditioner bars none at all. It was a bit difficult to tell if you had actually spread the conditioner through the full length of your hair or not, and it took me about two weeks to get the hang of it.

Another factor is that you will need to find a way to store the bars so that they can dry out completely between uses, meaning inside your shower or on your bathroom sink will not be an optimal location. Personally, I cut some holes in the bottom of a used yogurt container and kept the bars on my dresser between uses. I still had the lid to the container as well so it doubled as a handy travel case, I used the same technique when I repurchased some bars in the full size with an old deli meat container.

How I store my shampoo and conditioner bars.

The only really issue I had with the bars is that they are not great for color treated hair, Ethique claims that all their products are totally color safe but they don’t hold a candle to traditional products that are specifically made for color treated hair. I had a fresh dye job with a color I’d used a lot before, and I had never seen that color fade as quickly before I used Ethique bars.

As far as longevity the bars really did last a long time, making their impact on my wallet less than I initially thought. I washed my hair at home with only the products in the sampler kit for nearly 3 months. Given that the samplers are one fifth the size of the standard size bars I estimate that the full size bars will last me about 11 months.

However, if you really are strapped for cash buying a full size shampoo and conditioner pair will run you about 40 USD up front, which may not be feasible for everyone. For me, I did have to budget the purchase for the full size bars and wait for a few weeks to be able to buy them. Whether or not these are expensive to you will really just depend on your income and how you budget your money.

Quality and Performance

I’ll take you through my opinions of each bar in the sampler box. For reference, my hair is fine but thick and voluminous, tends more to dryness than oiliness, and is naturally slightly wavy.

Frizz Wrangler Shampoo This bar really did cut down on the frizz in my hair, of the three shampoos it was definitely the best for my hair type and left my hair looking and feeling great. I purchased this shampoo in the full size.

Heali Kiwi Shampoo Another great shampoo, I liked the way it looked and felt in my hair but I did prefer the frizz wrangler.

Saint Clements Shampoo I generally stayed away from this bar because it is not meant for my hair type, I only used it once and nothing bad happened but take my opinion on this bar with a grain of salt.

The Guardian Conditioner The best conditioner I have used in my entire life. When you initially put it in your hair it lacks that immediately soft feeling from liquid conditioner. However, once your hair dries and especially after a few uses your hair will be softer and shinier than ever. Totally amazing! I purchased this bar in the full size.

Wonderbar Conditioner I did not like this conditioner, it just didn’t seem to actually condition my hair or make it feel soft like I hoped. Now this didn’t really surprise me because this bar is mostly coconut oil and I have tried coconut oil on my hair as conditioner in the past and found it didn’t work well for me.

In short, here are the pros and cons of the products overall.

Pros  

  • Sustainable product and company in many way
  • Products perform well and there is variety for different hair types
  • Available on Amazon
  • Sampler pack prevents you from having to invest a lot to find bars that work for your hair

Cons

  • Pricey upfront 
  • The learning curve
  • Hard to hold on to (could be a problem for those with certain medical conditions)
  • Bars are not as color safe as the company claims

Conclusion

At the end of the day I would 100% recommend trying Ethique’s shampoo and conditioner to anyone who is interested in trying greener hair care or who appreciates high quality product.

Have you tried Ethique products or other sustainable brands? What is your eco-friendly beauty routine like? Let me know in the comments below.

The Simple Pleasure of Making Things

Convenience.

Here in the US and much of the western world we are living in a time in which we have never had more convenience in our lives.

Cars let us go where we want exactly when we want to, online shopping gets goods to us without us ever needing to leave the couch, and we are able to contact one another instantaneously.

However, I’ve recently come to believe that all this convenience has robbed us of a simple and classic pleasure.

The joy, satisfaction, and pride that comes with making things on your own.

For me, this realization came when I found myself in the market for a yoga mat bag. Now as an eco-minimalist I don’t want to buy anything that isn’t ethically or sustainably made and I realized an eco-friendly yoga mat bag was going to cost me quite a bit more than I hoped to spend.

I checked second hand apps for a couple days, but in all honesty I got impatient and so after those two days I was bored of the hunt and decided that the only logical choice would be to make a bag myself.

Luckily, I had an old pair of jeans I’d been saving for months in hopes of finding a way to repurpose them. I stopped wearing the jeans because the spot where my thighs rub together had gone completely threadbare so I didn’t think I could resell them. However the rest of the fabric was in great shape.

So armed with some internet tutorials and the grace of my mother being willing to remind me how a sewing machine works (and let me use hers) I got to work making my own yoga mat bag.

Now, I’ve been doing this eco-minimalism thing for about 8 months and this bag isn’t the first thing I’ve made on my own. However, it is the most elaborate and time consuming thing I’ve made myself so far. My previous DIYs have all been rather simple, just quickly combining a few store bought ingredients into a jar.

But this project was different, the only brand new material I used for this bag was the thread.  Even the sewing machine I was using had been thrifted by my mother.

What made the process truly satisfying were the moments when the tutorials didn’t have all the answers. Every pair of jeans is a little different, and I soon realized that my particular pair of pants wasn’t going to become a yoga mat bag in the same exact way as whatever pair of pants other people used.

This gave me the opportunity to creatively problem solve, and because making this bag wasn’t super easy for me I was able to feel so proud and accomplished once I finished it. I was nervous about trying to make it in the first place because I haven’t sewn in so long and have never been a highly skilled seamstress. Yet it was the challenge of my inexperience that really made the process so satisfactory.

Now let’s roll back and think about how it would have gone if I had simply shelled out the cash for an expensive and eco-friendly bag. Surely the bag would have been of great quality but I would’ve missed out on the opportunity to hone my sewing skills, be creative, and feel that satisfaction that comes only from accomplishing a task with your own two hands.

Shortly after making this yoga mat bag I also found myself in the market for some shopping bags to use at bulk bins. I initially popped onto amazon to look for the standard zero waste organic cotton or muslin cloth bags but I stopped myself. I could afford to buy the bags, but I also had a whole pile of old t shirts I was waiting to repurpose and remembered that using what’s already in your home is always the most eco-friendly option.

And thus I made my own bags again! Completely free and no worries about the carbon footprint of shipping or ethical sourcing of materials. Bonus points that all the t-shirts I repurposed were uniform shirts given to me by my employers over the years, so no initial costs for the shirts themselves either.

I often see repurposing or making things yourself recommended as an alternative for when you can’t buy the sustainable/ethically made version of an item. And I didn’t even realize that I’d taken on this mindset until after making all the bags.

So, I encourage you to try to repurpose something around your house and make it into an item you otherwise would have bought, even if you can afford the most ethical version. You may be surprised at how fun and satisfying the process is, so much so that you’ll forget about the inconvenience of having to do it yourself.

Eco-Minmalism vs. Minimalism: What’s the difference?

Photo by Faraz Ahmad on Pexels.com

Eco-minimalism is a rather new term that’s been popping up more and more online lately. But what exactly is the difference between minimalism and eco-minimalism? Isn’t minimalism already eco-friendly? Why does this new term even exist?

Well fear not, I ,your friendly neighborhood eco-minimalist, am here to help. The term was coined by late architect Howard Liddell around 2000, it was originally used in the discussion of green construction projects to make builders more carefully consider the impacts of the building process, not just creating flashy environmental features.

Though when the word started being used as a lifestyle term is a bit harder to pin down, and by my personal observation it seems to have quite suddenly exploded. I’d never heard the term last October when I began exploring minimalism and environmentalism, and despite hardly changing who I’ve been following online I’m suddenly seeing the word everywhere used by creators who had been living the principles without calling it eco-minimalism previously.

Alright, with that brief history out of the way, what does eco-minimalism actually mean? In short it describes someone who strives to live a life style that is both eco-friendly and minimalistic. Because environmentalism and minimalism have principles that are easily aligned many people interested in one are attracted to the other.

Those initially attracted to environmentalism will learn that consuming fewer things is one of the best ways to reduce their footprint and those initially attracted to minimalism usually begin by wanting to minimize their belongings and then become interested in minimizing their footprints as well.

However, there are some instances in which minimalist and environmental principles can clash, and that is where the term eco-minimalism comes in.

Let me give you a common example to explain what I mean. Say you are decluttering your pens, you realize you have more than you need and want to get rid of some. A minimalist will keep only the number of pens they feel they need and say sayonara to the rest, they’re likely to throw out, donate or give away the rest.

What might an eco-minimalist do differently? The most environmentally friendly thing a person can do is use up everything they already have before getting rid of it, and an eco-minimalist is more likely to keep the pens. Why?  Donating supplies is admirable but donated items are often not used or resold and will end up in the landfill unused anyway unless given to specialized programs. The pens could be given away to friends or family but unless those people are environmentalists too they likely also have way too many pens and won’t use them. So the best way for our eco-minimalist friend to avoid these pens being sent to landfill without being wasted is to keep them.

This is the most environmentally friendly choice but not the most minimal.

Another example from my personal life. Bobby pins. I currently have a bob length haircut and plan to keep my hair this length for the next year or so. At this length I just don’t have any use for bobby pins and won’t need them anytime soon. But, when my hair was long I utilized bobby pins pretty frequently.

Should I get rid of the pins? Someone focused only on minimalism would say yes, as an eco-minimalist I say no. Sure, I won’t need them soon but I will definitely grow my hair out again in my lifetime and therefore it is worth it to me to keep the bobby pins to avoid impacting the planet in buying new pins a few years from now.

Now of course there are some complications to this. Because minimalism is often defined as striving to do only the things that add the most value to your life, if being eco-friendly is valuable to you than eco-minimalism is minimalism. No new term needed. However, I think it is still important to add this new terminology to our collective vocabulary and explore the differences.

Focusing only on minimalism is just going to look a little different than striving for both lifestyles. An eco-minimalist will probably own more, especially the first few years of their journey because they’ll be working through a backlog of whatever it is they might have previously been stockpiling if they aren’t able to get rid of it sustainably. Whether it be pens or bobby pins or anything else.

Now, if before you began your eco-minimalism journey you never fell into the trap of buying months or even years worth of a good by accident, congrats! That’s awesome!

But for most of us that is not not the case, several eco-minimalists online including Shelbizlee and Heal Your Living on youtube talk about being shopaholics prior to beginning their current lifestyles. And even if you weren’t a shopaholic, you likely just went along with consumer culture like myself and ended up with way more pens than you ever needed.

So, why is this important to talk about? Because you can definitely be an environmentalist and clutter your house with second hand goods or dumpster dive treasures. You can be a minimalist and be wasteful by getting rid of all your stuff to buy a whole bunch of new things in fulfilling a “minimal” aesthetic.

It’s important to acknowledge that while minimalism and environmentalism attract similar people the lifestyles can still clash. Acknowledging that fact makes it easier to reconcile the differences between minimalism and environmentalism; reduce the pressure people often feel to get rid of something when it’s more environmentally sound to keep it, and stay focused on the true values of the movement.

Which I believe benefits both people and planet.

Are you an eco-minimalist? Leave a comment and share a story about a time your minimalism and environmental goals have clashed.